The game also has excellent graphics and very accurate controls. Each of them, of course, has particular abilities and special attacks.Įternal Arena is a great RPG/MOBA combo offering lots of characters, settings, and enemies. To shift between characters, you just have to tap their image. You can create a group of up to three different characters and engage in exciting MOBA-style battles. But, it seems like most people who have downloaded and played this. In the beginning you only control one hero (chosen from among four different ones), but the more you play, the more heroes you unlock. Developed and published by NetEase, Eternal Arena is a mix between MOBA and RPG genre. As usual in this genre, you can gain experience and get new items, and even unlock more characters. Throughout all these levels you have to advance through different settings as you kill all the monsters you find. The game has an extensive story mode where you visit many different locations, fighting hundreds of enemies. Game di ng kinh d bt i xng 1 u 4 Identity V: Game di ng kinh d bt i xng 1 u 4 Ni S Hãi luôn p ti t s M H.
This means you can upgrade your heroes, level them up, and equip them with different weapons and armors, and also participate in online battles against other players where you have to defend your base. Ti Identity V cho máy tính PC Windows min phí phiên bn mi nht 77. If you?re ready to launch an influencer marketing campaign for your game, visit /influence to get started.Eternal Arena is a game that combines classic features of action RPGs like Diablo with the typical gameplay of MOBA games like League of Legends and DOTA 2. Their influencer marketing campaign rounded out a strategic brand awareness initiative that in the end outperformed their goals.
With a dedicated video series based on a flat fee campaign, NetEase executed a successful influencer marketing campaign that drove significant brand awareness in previously un-engaged community.įor NetEase, the key performance indicators included channel engagement and positive community feedback to direct installs and organic uplift. This special edition was an incredible bridge between two communities that showcased specifically how the usual PC gamers could really enjoy Eternal Arena on mobile.
NetEase also connected BroFresco to the top professional Eternal Arena players for a battle of PC vs Mobile gamers. In this video below, you?ll see BroFresco playing with his regular gaming teammates and housemates, making it a pretty fun live gaming event: The result – 5 videos that resonated deeply with his 1.1 million subscriber base driving nearly 1 million views on YouTube. BroFresco created a series of fully dedicated live game play videos for Eternal Arena that featured a variety of other gamers and promoted across multiple channels, all showcasing his genuine personality and industry wit.
When working with Chartboost, it?s a partnership in connecting the sponsor?s needs to the campaign while allowing the influencer to create engaging content that resonates with their audience. ?Chartboost Influence was able to connect us with entertaining and engaging influencers to create an authentic experience which shows well in the videos.? – Jeanne Dyer | Director of Marketing, NetEase Driving engagement across over 1M subscribers It was the perfect fit to showcase engaging gameplay in a 3 vs 3 battle. The assumption was if you love playing online battle arena games at home, you?ll love to continue playing on mobile when you?re out of the house.Įnter, BroFresco, one of the largest League of Legends YouTube influencer and his fellow influencer friend LoZo. But working with Chartboost Influence team and network of YouTube personalities, they saw an opportunity with a similar PC community. For Eternal Arena, a mobile multiple online battle arena game, there aren?t many online communities that already play this genre. Finding the right online influencersįor any influencer campaign, it?s key to identify the audience you want to reach first then the influencers who can help you get there. Working with Chartboost Influence, NetEase leveraged top YouTube influencers to develop a presence in a strong gaming community that resulted in high awareness and organic adoption. When NetEase launched Eternal Arena they were looking to get in front of gamers who were already engaged and most likely to enjoy a new battle arena game. This means you can upgrade your heroes, level them up, and equip them with different weapons and armors, and also participate in online battles against other players where you have to. Mobile doesn?t get brought into the mix – unless you?re NetEase tapping into a new UA channel of engagement. Eternal Arena is a game that combines classic features of action RPGs like Diablo with the typical gameplay of MOBA games like League of Legends and DOTA 2. In the gaming world, the PC vs console battle is a tale as old as time.